Sales Development · International Companies
The rules of selling are different
in every major market.
Build a repeatable sales process that travels.
Mumbai · Tokyo · São Paulo · Tel Aviv · Stockholm · Dubai · Seoul · Frankfurt · Sydney
Request a diagnostic callWhat I do
I work with international companies on the thing that doesn't show up in the product or the market: how their people sell.
Every sales team was trained, formally or informally, to sell to the buyers they grew up with. That training is embedded in how they open conversations, how they qualify, how they handle hesitation, and how they know when to push and when to wait. It works, until the buyers change.
Using the Sandler methodology, I work with international companies to build a consistent, repeatable sales process that travels, one that creates equal business stature with buyers regardless of where those conversations are happening. Monthly reinforcement ensures the skills are applied, not just introduced and forgotten.
São Paulo · Stockholm · Mumbai · Tel Aviv · Frankfurt · Seoul · Dubai · Sydney
American B2B buyers are direct in ways that can read as abrupt in São Paulo or Seoul. They make decisions faster than buyers in Stockholm. They're more skeptical than buyers in Mumbai, and they don't want a relationship before they'll take a meeting, they want a reason. International sellers trained in high-context, relationship-first commercial cultures keep showing up to American sales conversations with the wrong map.
The people who struggle in this market are not the wrong people. They just need a new framework. The ones who figured out the U.S. market didn't hire around their best people, they retrained them.
I've spent 25 years watching international companies try to crack the U.S. market. I understand what works, what doesn't, and why, and I can help your team get there faster.
What we work on together
A consistent sales process that works wherever your team is selling.
In many commercial cultures, seniority and expertise earn automatic respect. In others, stature is established in the room, in real time, by how you show up. Sandler is built around this idea: you don't need to be subservient to get the business. Learning to show up as an equal, not a supplicant, changes everything about how a sales conversation goes.
Most sales training is built around the pitch, how to present, demonstrate, and persuade. Sandler is built around the opposite: how to qualify early, disqualify fast, and only spend time on deals that are real. The instinct to impress kills more deals than it closes. This is the shift that changes a pipeline.
Buyers in every market stall, deflect, and say "let's revisit this" instead of saying no. International sellers often take these at face value, chase the follow-up, and never get closure. Learning to distinguish a real objection from a polite deferral, and knowing what to do with each, is what separates a managed pipeline from a wishful one.
Most sales teams are a collection of individual styles. Some people are relationship-builders, some are closers, some are presentation-focused. A shared system, not a script, but a common language and process, is what makes a team scalable and what makes coaching possible. That's what 12 months of Sandler installs.
Engagement options
How we work together.
30 minutes. I assess whether a performance issue is actually a training issue and where the specific breakdown is. No pitch.
Half-day or full-day sessions for your team, chamber, or association. Customized for your market and buyer profile.
12-month behavioral installation. Monthly sessions build the methodology into daily selling behavior, not just vocabulary.
3–6 focused sessions for a specific breakdown, qualification, handling stalls, or closing without discounting.
"Learning the Sandler system from Aron felt less like a class and more like being coached by someone who understands building relationships at a level most people never reach. He didn't just teach me Sandler. He changed the way I approach every conversation."
Dane Borda · Co-Founder, REAil
About Aron Schreier
I came to Sandler as a client.
Not as a trainer.
917-287-2860
After 26 years representing international organizations in New York, across Latin America, Europe, Asia, and the Middle East, I adopted the Sandler methodology because it was the only framework I found that explained why sophisticated buyers stall, deflect, and defer, even when you have the better solution.
I became a franchisee because the methodology is durable enough to stake a business on. I work with international companies on the specific challenge of selling across commercial cultures, helping professionals who are already excellent in their home markets develop the new frameworks they need when the buyers change.
I've delivered training for executives from over 50 countries through chambers of commerce, trade organizations, and private engagements, including a 10-week sales course at the Brazilian-American Chamber of Commerce and speaking engagements at the European American Chamber and JETRO. The work is not generic sales training. It's cross-cultural selling, built for the specific dynamics of the market you're in.
Also looking for real estate advisory? Aron works with international companies entering the U.S. market on high-stakes office decisions, lease negotiations, renewals, and footprint strategy in New York.
Explore real estate advisory