Cresa New York · Tenant-Only Advisory
Helping International Companies Make High-Stakes Real Estate Decisions. Leverage Intact.
NYC advisory · Tenant-only · Strategic Negotiation & Risk Analysis
Need a sounding board for an upcoming U.S. real estate decision?
I help international leadership teams pressure-test U.S. real estate decisions before they lock in execution risk.
International companies don't fail in the U.S. because of bad buildings. They fail because high-stakes decisions get made too late, under pressure, and without real alignment.
With 25+ years of experience leading high-stakes real estate deals, I work with executives entering or scaling in the U.S., as well as NYC-based firms facing renewal, relocation, or conversion risk, to:
- Pressure-test U.S. expansion and footprint decisions
- Surface hidden assumptions across markets and functions
- Align leadership before urgency creates expensive mistakes
Real estate decisions informed by
decades inside sales organizations.
I see risks that don't show up in real estate spreadsheets. Decisions optimized for cost per square foot usually miss execution realities like how teams hire, ramp, sell, meet clients, and operate once commitments are made.
Having spent 25+ years inside sales leadership roles and advising on high-consequence real estate decisions, I help leaders pressure-test assumptions before capital is locked in.
I'm not a transaction broker. I'm a tenant-only advisor, working with leadership teams when real estate decisions carry real downside risk, long-term cost, or operational complexity.
What clients say.
"We are delighted with our new lease. How it was negotiated and structured is in large part a strong testament to Aron who took the time to understand the needs of all the parties involved and bring the transaction to a successful close."
— General Manager, Gulf International Bank
"I can warmly recommend Aron for any commercial real estate transaction in New York. He is energetic, dedicated, and deeply committed to creating strong customer experiences."
— EVP, Head of International Corporate Branches, Nordea
"Aron has supported our organization for more than eight years, consistently delivering exceptional analysis and results for our U.S. real estate needs. His care, attention, and market knowledge are outstanding."
— Senior Advisor, Banco do Brasil
"Aron did a superb job helping our organization identify and secure multiple U.S. locations. You can count on him."
— CFO, Banco do Brasil
"Aron provided outstanding advice throughout our New York lease renewal. The outcome was very favorable, and the process was handled in a timely, professional, and stress-free manner. I would not hesitate to recommend Aron to anyone with commercial real estate needs in New York."
— General Manager, NY, Petrobras
"Aron's flexibility, tenacity, and enthusiasm were key to finding our new, affordable headquarters. He was tireless in researching and presenting us with viable options. I highly recommend Aron."
— CFO, Corporation for Supportive Housing
Looking for sales training?
I work with PE firms, wealth management teams, and international companies who want to train their salespeople to enter high-stakes negotiations with equal business stature.
I came to Sandler as a client first, and saw such significant business outcomes that I now train teams on both the method and how to apply it across specific cultures and scenarios.
Articles & Featured Talks
Most organizations pour money into sales tools and KPIs. My colleague Gabe Hernandez of Design Republic and I explain how office layout, natural light, sightlines, and thoughtful space design quietly shape sales behavior and performance in ways leaders often overlook. Read the article in Rebusiness Online here.
Grateful to join The Business Council of Westchester for a dynamic discussion on modern sales exploring AI's evolving role, the timeless power of the personal touch, and how to establish and maintain equal business stature with clients and prospects.
Honored to speak at the IFMA Greater New York City Chapter breakfast about the execution strain facing sales teams and how misalignment between expectations, process, and workplace design erodes performance.