Sales Training & Workshops

Training international teams to execute in U.S. markets.

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Sales training that aligns strategy and real-world execution in the U.S. market.

This isn’t abstract training. It’s practical, field-tested for teams selling into the U.S. right now. With 25+ years of experience inside sales organizations and leading high-stakes real estate deals, these sales trainings are rooted in a deep understanding of how U.S. buyers assess credibility.

These trainings are built for international teams who want to understand what actually drives sales performance in the U.S. market: how credibility is established, how decisions get made, and how sales teams are supported by the environments they operate in.

What Makes This Training Different

This sales training is grounded in tools I use every day with leadership teams making high-consequence real estate decisions. The frameworks aren’t hypothetical. What I teach is what I use.

01. Tools Used in High-Stakes Negotiations

Traditional sales training teaches overcoming objections and pushing for the close. In complex sales, that approach destroys credibility.

I am certified in the Sandler methodology, which takes a different stance: qualify early, lead with business problems, and establish equal business stature from the first conversation. This is especially important for international teams selling into the U.S., where cultural differences around politeness can lead teams to lose deals.

02. Consultative Methodology — No Pressure Tactics

This training is not generic sales training. It is specifically designed for the realities international teams face when selling into the U.S.

It addresses the gap between how sales teams are trained to operate globally and how U.S. buyers actually evaluate credibility, risk, and commitment. The focus is on adapting judgment and decision-making—not forcing teams into a generic U.S. playbook.

03. Built for International Teams Selling into the U.S. Market

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Assess Your U.S. Sales Execution Risk

Executive & Full-Team Workshops

Why Your International Sales Teams Fail in the U.S. Market

01

90 minutes | For CFOs, COOs, and executives responsible for U.S. revenue

A diagnostic review of why U.S. sales underperform even with experienced reps. Learn:

  • The five mistakes that that stall pipeline in the U.S. market

  • Why certain international methodologies create friction with U.S. buyers

  • How U.S. buyers assess credibility

  • A diagnostic framework to assess the structural soundness of your U.S. approach.

No-Pressure Prospecting

02

90 minutes | For sales leadership, business development, account executives

A consultative, no-pressure approach to selling in the U.S. market. Your team will learn how to:

  • Open conversations without sounding like cold calls

  • Establish equal business stature in the first conversation

  • Qualify rigorously

  • The difference between politeness and credibility in U.S. business

Your team will leave energized, confident, and with specific scripts they can use (and a few they can throw out) immediately.

Learn More and Book a Workshop

  • "It is rare to get a sales trainer who has walked the walk and can effectively talk the talk. I wholeheartedly recommend Aron to train and fire up your sales force!”

    — Former COO and Vice Chairman, Cushman & Wakefield

  • "Aron partnered with us to introduce hundreds of students to the fundamentals of sales, and he played a central role in building our first courses on the art of cold calling and on sales development. These programs have become essential parts of our training platform."

    — CEO & Founder, Project Destined

  • "Aron delivered a workshop for my team and several business development partners last month, and he was fantastic. He kept everyone fully engaged, and his energy was absolutely contagious. Grab a cup of coffee with him and you’ll see exactly what I mean."

    — Principal + General Manager, Henricksen

Speaking and Keynotes

I regularly speak to international organizations about selling into the U.S. market, no-pressure prospecting, and how space impacts sales performance.

Recent speaking: The Brazilian-American Chamber of Commerce, the Business Council of Westchester, the IFMA Greater New York City Chapter, and Cushman & Wakefield.

Book Me as a Speaker

Training, keynotes, or diagnosing why your operation isn't scaling—let’s talk.

You can book time on my calendar here or fill out the form.